How to Publish Your Newsletter A Complete Guide to Print and Electronic Newsletter Publishing Carol Luers Eyman

ISBN: 0-7570-0045-2 Length: 360 Pages Size: 7.5 X 9-inch Format: Quality Paperback Category: Reference / Writing Price: $21.95 US/ $27.50 CAN Availability: In Print   Contents Reviews

With rapid improvements in technology, many more people now have the means to create newsletters. And for nonprofit organizations, businesses, clubs, hobby groups, and professional societies, newsletters can, indeed, provide a perfect way to educate, motivate, sell, raise funds, and promote. Unfortunately, relatively few newsletters realize their full potential. But all that will change. Now, newsletter expert Carol Luers Eyman has written a comprehensive guide and reference to creating, maintaining, and marketing an effective and cost-efficient newsletter.

How to Publish Your Newsletter is designed to steer editors, entrepreneurs, and volunteers through every phase of the newsletter publishing process. First, it explores the world of newsletters and helps you determine where your publication fits in. Then, it leads you through the steps that apply to your specific newsletter, be it subscription or nonsubscription, print or electronic. The author helps you set up shop, from the creation of a budget to the development of a capable staff and a realistic schedule. And she guides you through the writing and design of newsletter articles, including the use of photos and other graphics. Every aspect of the process, from planning to distribution, is carefully explored and explained, enabling you to launch your new newsletter--or improve your existing one--with both confidence and competence.

Whether you strive to educate the public about new products, inspire your company's workers, or share information about health, crafts, or politics, the newsletter can be an effective tool. How to Publish Your Newsletter will help you make that tool work for you.

Carol Luers Eyman received a bachelor's degree from Kirkland College and both a master's degree in education and a certificate in technical communication from the University of Massachusetts. Her company, Eyman Publications, has provided newsletter consulting, editing, production, and training to corporations and nonprofit groups. Ms. Eyman has received awards for both her writing and her newsletters. She is the outreach and community services coordinator at the Nashua Public Library in New Hampshire, where she handles the library's marketing, public relations, and publications, including online and print newsletters.

Contents

Acknowledgements

Foreword

Introduction

Part I Getting the Big Picture:
Planning Your Newsletter

1. Types of Newsletters

2. Developing Your Newsletter Idea

3. Setting up Shop

4. Planning the Content

5. Finding Readers

Part II Being Clark Kent:
Writing, Editing, and Illustrating Your Newsletter

6. Writing and Editing

7. Creating Graphics and Photographs

Part III Taking It to the Streets:
Producing Your Print Newsletter

8. Designing and Laying out Print Newsletters

9. Reproducing and Mailing Print Newsletters

Part IV Distribution Method

10. Producing Web Newsletters

11. Producing E-Mail Newsletters

12. Producing PDF and FAX Newsletters

Conclusion

Sustaining Your Success

Resources

Index