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From Patent to Profit, Third Edition
Secrets and Strategies for the Successful
Inventor
Bob
DeMatteis
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ISBN: 0-7570-0140-8
Length: 304 Pages
Size: 8.5
X 11-inch
Format: Quality Paperback
Category: Technology / Reference
Price: $29.95
US / $44.95 CAN
Availability:
In Print
Click below for:
Synopsis • Contents
Introduction • Reviews |
Synopsis
Having a novel idea and turning that idea
into cash is not as simple as it sounds. The process of creating
an invention, protecting that invention, and bringing it to the
marketplace can cost you a bundle. In today’s highly complex and
competitive world of business, not knowing what to expect and what
to do will almost always guarantee failure. To help innovative individuals
learn to navigate around the many pitfalls of inventing, Bob DeMatteis
has written an up-to-date guide to all the important steps involved
in the invention process.
Bob DeMatteis is a brilliant inventor. He has
been directly involved in every phase of the inventing process--creation,
patenting, licensing, manufacturing, and marketing. He has made
his share of mistakes, and has learned from them. He has also had
tremendous successes, and learned from them as well. Now Bob DeMatteis
has taken his accumulated knowledge and turned it into a well-organized
handbook for inventors. The information, forms, insights, and advice
found in this book are reliable and easy to understand. The guidance
offered by Bob DeMatteis will allow any individual with a creative
streak to sail around potential problems and set a course towards
a successful launch.
Whether you are a professional inventor, a part-time
dabbler, or just a clever daydreamer, From Patent to Profit
can help make your dreams a reality.
Bob
Dematteis is the inventor-marketer of twenty U.S. patents
that have been licensed and successfully commercialized. He is the
founder of the From Patent to Profit ¨ and the Patents in Commerceª
training series, two programs designed to help and assist fellow
inventors. He is also a Certified Seminar Leader ¨ and an adviser
to several small company-development organizations. Mr. DeMatteis
has cowritten several books in the area of invention, including
the best-selling The Patent Writer.
Contents
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Preface
Introduction
PART
I--INVENTING
1.
INVENTION DEVELOPMENT AND DESIGN
Keys to Success
Patent Prowess
Take Action
Development Objectives
Ongoing Evaluation and Research
2.
DESIGN AND DEVELOPMENT STRATEGY
Three Keys to Developing Inventions
The Strategic Guide System
Seven Benchmarks to Profit
Benchmark #1: Protect Your Idea
Benchmark #2: Conduct a Patent Search
Benchmark #3: Evaluate Marketability
Guiding Principles for Evaluating Marketability
Benchmark #4: Learn About Manufacturing
Benchmark #5: Prototype Your Invention
Establish Prototyping Partnerships
Benchmark #6: Secure Marketing
Benchmark #7: Write and File Patent Applications
Last but not Least ... Improve Your Invention
3.
CUSTOMER-DRIVEN INNOVATION
The Customer Driven Philosophy
Applying CDI
CDI Benefits Defined
Making Inventions People Friendly
The Best Kept Secrets of Great Inventions
4.
ASSESSMENT, ASSISTANCE, AND PROBLEM SOLVING
The Assessment Process
Buying Influences
Measuring Your Assessments
Problem-Solving Methods
PQM and Design
Assistance
PART
2--PATENTING
5.
PATENT BASICS
Patents Are Assets
What Is a Patent?
What Rights Do Patents Grant?
Who Can File?
Requirements for Granting Patents
Related Forms of Intellectual Property
Patent Laws and Processes
6.
PATENT STRATEGY
Patent Protection Scope
More About Other Patents
Multiple Inventions
What You Do Not Want to Patent
Invention Disclosures
Patent Searching
Writing and Filing Strategies
Prosecuting Patent Applications
Patent Quality Management
7.
WRITING PATENT APPLICATIONS
Strategy for Writing a Utility Patent Application
Writing a Patent Application
Compiling Drawings
Completing and Reviewing a Provisional Application
Claims
Supporting Documents
21st Century Strategic Plan
8.
PROTECTING YOUR RIGHTS
Knock-Offs and Patent Infringement
Patent Infringement Strategy
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PART
3--MARKETING & MANUFACTURING
9.
INNOVATION MARKETING
The Right Invention Marketing Philosophy
The Niche Marketing Philosophy
Marketing Opportunities
Creating a Price Structure
Building Barriers to Entry
Packaging
Marketing-Related Buying Influences
10.
MARKETING AND MANUFACTURING STRATEGY
Two Strategies and Seven Approaches
Financing Your Inventions
Strategy Is a Team Effort
The Partnering Process
Finding and Interviewing Manufacturers and Marketers
Confidentiality Agreements
Business Plans and Prospectuses
11.
MANUFACTURING PARTNERS
Reliable, Cost-Effective Manufacturing
Choosing Domestic or Foreign Partners
Finding, Interviewing, Evaluating Manufacturers
12.
MARKETING PARTNERS
Your Sales/Marketing Objectives
Marketing Strategies
Choosing a Partner
Put it in Writing
13.
LAUNCHING A NEW PRODUCT
The Launch Is a Three-Phase Process
Phase One: The Market Approves the Final Prototype
Phase Two: Consumer Trials and Test Marketing
Phase Three: Ramp it Up!
Continuos Improvement to Ensure Product Longevity
PART
4--LICENSING
14.
LICENSING BASICS
Basics of Licensing
Approaches to Licensing
Anatomy of a License
Manufacturing Agreements
15.
LICENSING STRATEGY
Your Licensing Objectives
Exclusivity, Nonexclusivity, and Variables
16.
THE LICENSING PROCESS
The Licensing Plan
The Licensing Mindset
Objections From the Licensee
Human Nature and Licensing
Conclusion
Appendices
The Strategic Guide Chart
Inventor Books, Materials, and Software
Innovation and Intellectual Property Workshops and Training
Government Assistance and Inventor Organizations
Helpful Inventor Links and Resources
Licensing and Marketing Contacts
Trade Magazines
Prototyping and Manufacturing
Product Design and Manufacturing Assistance
Patent Attorneys and Agents
Patent Searching
Internet Newsgroups
About the Author
Index |
Introduction
From Patent to Profit is an invention development guide for entrepreneurial small businesses, independent inventors, engineers and product developers.
Whether you are just starting out, want to expand your company’s product line and protect the expansion with patents, or have been struggling with the development of an innovation, From Patent to Profit will show you how to make it happen. Whether you plan to go into business or license your innovations, you’ll have all the tools you’ll need to succeed and to launch your innovations. Our emphasis on marketing and licensing innovations from a practical standpoint, from a moneymaking perspective, is unmatched.
It may sound trite...but inventing and launching new patented products is really all about money. Of course your inventions will need to have some unique, inventive, marketable attributes, but if your development effort does not reward you with sales and profits, you’ll be discouraged and abandon your effort.
Frankly, no inventor should ever give up. If your creations are not earning money for you, you have to find out why. Then you have to make all the right decisions and change, modify and improve your inventions so they do make you money. From Patent to Profit is based upon this simple principle:
There are no failures in life, only outcomes. If you do not get the outcome you seek, continue to make changes and improvements until you get the desired outcome.
Ideally, you want to apply the tenets in From Patent to Profit early on in the invention development and patenting process. You or your company do not want to invest thousands of dollars and thousands of hours in products and technologies that are not highly marketable. You want to develop only those that have qualified marketability. From Patent to Profit shows you how.
It is no wonder that the U.S. Patent Office says that 97% of patents never make any money for the inventors. Why? Few, very few, apply the basic tenets and common sense business principles required to make money from patenting and developing their inventions. Plus, unfortunately thousands of individuals spend thousands of dollars on invention promotion companies that have pathetic track records--less than 1/100 of 1% ever make any money for the inventor. The invention promotion companies can bring much harm to an inventor by causing pre-market exposure and complete loss of patent rights.
Exposing a methodology that doesn’t work also sheds light on the methodology that does work! At the heart of the successful invention development methodology is the simple fact that you, the inventor, must pilot the effort yourself. You cannot rely upon a middle man to do this for you. The creators of inventions often think of them as "offspring"...like they would their own children. Would you rely upon some middleman to raise your children to become prosperous, outstanding citizens? Of course not. Someone from the outside cannot have the same foresight, vision and passion for their children--or inventions--like you would.
Just like you raise your children to become worthy adults in society, you’ll be the one that guides the development of your inventions. And just like your children will need help as they grow, you’ll want partners to help you in your invention development.
In a way, you can say there are no secrets about how to successfully develop an invention. That all you have to do is apply the practical laws of raising your children in today’s world. It’s a paradox of a sort. But there are tenets and secrets to raising successful children and there are tenets and secrets to developing successful inventions. From Patent to Profit will unmask these for you, so you can be successful and make money on your inventive endeavors, so that you will not fall into the 97% failure category. In fact, you really can be successful 100% of the time once you learn the process.
The From Patent to Profit process is easy to track too. Once you’ve read the chapter, entitled Invention Development Strategy, you’ll be in position to track your invention’s progress by using the Strategic Guide chart. This chart divides invention into two phases, the developmental and launch phase. Even the most inexperienced product developers can follow it through to completion.
From Patent to Profit is not theory. It is founded based upon years of experience in product development, patenting and licensing. The contribution from many successful inventors, manufacturers, marketers and patent attorneys are unsurpassed and cumulative, represent hundreds of years’ experience. All the contributors have one common theme...making money on inventions. Making money now and in the future.
More importantly, From Patent to Profit includes all the most recent methods and technologies. It includes the newest laws and gives you insight into the future by showing you how to use the U.S. Patent Office’s new 21st Century Strategic Plan to your advantage during invention development and financing. From Patent to Profit is the only book that does this. It will save you a small fortune as you proceed in your endeavors and it will show you how to leverage your finances and development budget like never before.
Use it as a manual. Use it to guide you in your inventive efforts and you will be able to achieve the outcomes your desire. As the textbook for the Patent’s in Commerce(tm) training series we encourage you to apply the PIC model as you read about invention design, patenting, manufacturing and marketing. As a college textbook, we encourage you use the Strategic Guide as a format for teaching your students the invention development process.
With all this said, we’ll make one promise to you. Follow our time-proven tenets and you’ll be successful, make money, and have the time of your life creating the future.
Now go out there and get your motors started. The race is on to invent the future of our country and our society...and you’re going to be in the lead!
Reviews
"Offers
a guide to all the steps in bringing a product from drawing board
to market."
--Investor’s Business Daily, November 2004
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